Everyone is doing it and everyone knows how to do it! If you are a person who doesn´t know where to start I can give you a one on one class on how to start your social media strategy,
Also, if you hired an agency, and you are a medium-sized business or a small business and don´t have the budget this is an awesome tool!
First to know what's your agency is doing, analyze, and understand their results correctly and also figure out if this is something your company could be doing on their own!